About Us

Ecological and Sustainable Paints. Low VOCs. BREEAM, LEED & WELL Certified.

Ecological and Sustainable Paints for the long term protection and decoration of commercial and residential buildings. AVACE an anagram formed from the initials of the owners five children, a business based on passion and personal service. Manufacturing in the West Midlands  in efficient facilities with a commitment to continuous improvement, utilising lean methodology to streamline processes, increase productivity and reduce waste.

We specialise in the production, sales and marketing of high performance, high design, ecological and sustainable paints complying with the highest Environmental standards. Meeting BREEAM, LEED and WELL Building Regulations. Providing unique colour choices to Architects and Designers in a wide range of Decorative and Protective coatings. Visit our in store colour consultancy showroom for advice on colour combinations of paints and wallpaper. We will make your selected colours as you relax in our showroom or order online for free delivery to your home.

Little Greene Paints and Paper in collaboration with the National Trust, committed to the care and conservation of buildings in authentic colours. A portfolio of interior and exterior high design finishes for decorating walls and ceilings. Reflecting and representing 300 years of British decorative history, colour combinations for interior designs that are timeless and inspirational. You can read more on inspiring colour combinations here. or learn about GrafClean Indoor Clean Air Certification in this recent blog

Graphenstone Air Purification Paints, lime based breathable paints which absorb CO2, Sulphur Dioxide and Nitrous Oxides. Suitable for use on interior and exterior walls including lime rendered surfaces. The most environmental compliant coatings meeting the requirements of BREEAM, LEED, WELL building standards, certified child safe and Cradle to Cradle Gold.  Ambient Pro+ has 90% lower carbon footprint than other trade paints, for Carbon Reduction and to help achieve your projects Sustainability Targets. GrafClean is a Natural lime blend, breathable and  totally washable interior and exterior finish available in 96 high design bespoke modern and heritage colours and the full range of RAL colours. Learn more about carbon reduction goals here

Elastometal is a unique elastomeric anticorrosion system with excellent waterproofing properties. It is an economic solution for the renovation , maintenance and protection of metal roofs without the need for abrasive blast cleaning. Used on all five continents, it has a global track record in aggressive industrial and marine environments. For applications on agricultural and commercial buildings read more here.

Hard wearing coatings for commercial and industrial floors, fast air drying Bradite Floor-IT  touch dry in 30 minutes for faster painted floors, Bradite HD Wall & Floor and RD Coatings Hydro epoxy low odour single product solutions for hygiene sensitive areas in hospitals, public buildings, food and beverage processing plants. Bradite Floor Primer to improve adhesion, increase coverage rates or capture the urban look over sweep blasted concrete.  Guardcoat Antibacterial coatings for walls and floors in hospitals and schools.

For the long term protection and maintenance of residential and commercial property Bradite One Can is a single product solution for multisurfaces including metals, concrete and UPVc. It is recommended for overcoating existing building products to the new range of anthracite greys, including cladding, UPVc windows and doors. Demidekk Ultimate is the leading woodcare product specified by Architects offering long lasting protection for lodges, cabins, timber cladding, roofline, fencing and decking. Demidekk Infinity self cleaning window and door paint, rain restant in one hour.

For fire protection of structural steel columns and beams Steelmaster Intumescent paints, quality guaranteed by Exova Warrington Fire Research and supported with a free technical specification and estimating service.

For Agricultural and Commercial Equipment we offer a unique range of direct to metal primer finishes, Hardtop Flexi , Selemix Direct Pro and Selemix Direct, one coat high quality solutions increasing productivity. Should a system approach be preferred, Avace offers a number of fast drying epoxy and polyurethane primers which can be rapidly overcoated with automotive grade acrylic and polyurethane topcoats.

Finally a comprehensive range of Marine and Protective Coatings certified to meet the requirements of Norsok, Network Rail and Highways Agency. Manufactured locally in a broad range of RAL, BS and NCS colours. Delivery is free throughout the UK mainland with timed deliveries also available on request.

For those customers that seek value we will deliver a unique customer experience, combining a consultative relationship with experience and knowledge. Delivering competitively positioned high quality performance paints for our customers.